Behavioural Science

Behavioural science investigates the decision processes and communication strategies within a social system. We involve fields like economics, design, psychology, neuroscience, and cognitive science to help frame your problem and design a solution that is uniquely customized to your needs.

Behavioural Science & CHG

How do we motivate people? It’s a tough question, but honestly, that is one of the fundamental principles of behavioural science.

The motivation behind human behaviour is the process used to make decisions. What car to buy, what colour, what warranty, etc. Also, these decisions come with a set of predictable steps (once studied). For CHG, we look at how people communicate and how to connect like-minded individuals together.

Our consultants love game theory, it’s the practice of building achievement into our processes and “leveling up” at certain stages. It’s a remarkable field that is still growing. Our team of specialists will help guide you through the process, frame your problem, and build experiments to assess solutions. 

Our process involves design thinking, game theory and a dash of motivation to help maximize outcomes and reveal a solution that is specific to your needs. 

If you’re looking for decision-makers, CHG can help. If you want to better understand decision-makers who exhibit a consistent pattern of choices, well, that’s where we thrive. CHG can help put you in front of the decision-makers, and show them how your solutions can solve their problems. 

Our behavioural strategists give you a clear view of your customers, of what they feel and how they are motivated. We connect you to your customers, whether it is through government, marketing campaigns, a connection to growth opportunities or simply a reframing of how you promote your message. 

If you’re curious to learn more, reach out and let’s have a chat.

Our Process

Behavioural Science

Behavioural Science Services

  • Consumer behaviour profiles
  • Neural linguistic messaging
  • Design thinking
  • Framing strategies
  • Bias profiling services
  • Strategic roadmap
  • Campaign management
  • Design service